So I follow this incredible website called Brand New. Their site offers (and I quote) "Opinions on corporate and brand identity work." I don't know how they keep up the site so beautifully, find the details of the latest redesigns and find the time to comment so thoughtfully almost every day. But I love it as a way to stay up with what's going on out there. I think it's so important to see what the 'big boys' are doing. Even if it serves no other purpose than to highlight the trends you need to be aware of (and perhaps steer clear of).
However, on the other end of the relevance spectrum are the majority of the people who comment on the site. The top of the page is a thoughtful critique of the design, the motivation for the design, possible shortcomings and strengths by the folks who run the site. Directly below is a section populated by the comments of the most pretentious, negative, ready-to-hate-everything designers that I've ever encountered!
You can't do right by these people! Check out the new Avid logo that was posted today. It's brilliant! It's one of those designs that is so obvious that it's perfect. But if you scroll down through the comments of the majority of the people they're so petty and negative that it makes me want to pull my hair out and scan it and send it to them to show them what they're doing to my hairline!
It's that "if I didn't do it, then it's not good" mentality that populates the design community. God forbid we pat each other on the back for a job well done! It's just bad and it serves to remind me why I don't hang out with any other designers.
How was that for a rant?
Way to rant baby! The Sundermans would be proud!
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